Après LIVE local program
INTRODUCTION
Ask a local? Every traveler has heard that more than once, and that's the idea behind Après LIVE local operations. Year-round local contributors who cover events and capture content in their mountain communities. In turn enabling Après LIVE to connect mountain audiences with the most accurate and meaningful information. Locals who live and work in our mountain resort communities have a special knowledge about where to go... what to do... and how to do it... more than any visiting travel reporter, blogger or corporate executive only in town for a weekend. Après LIVE is about connecting REAL people, ORIGINAL content and LIVE entertainment with mountain travel, music and lifestyle audiences year-round.
Over the years a lot of things have changed for those living in and visiting the mountains. Tired old mining towns found new life as world-class resorts and real estate investments, while quiet mountains became popular destinations for millions of outdoor enthusiasts. Change is part of life... learning to accept and adpat to changing times and trends is the key to thriving and not just surviving. From work and weather to recreation and entertainment living in and visiting the mountains is a unique experience. Part of the Après LIVE Difference is a deeper understanding of what it means to accept and adapt... including the changing mountain economics, hospitality, environment and more.
Can you tell if a website is designed and managed by someone with a disability or not? Do social media audiences know if a photo was taken by a person with a disability? Can you tell if the advertising or graphic design was done by someone labeled disabled? Does a band care if their deposit was paid by a promoter with a disability? How about the venues or production companies? Of course not. And that's part of our balanced approach. Over the years content captured or created by us and our contributors has been requested by other media outlets from weather to photo credits. Not once were we asked about having a disability... and that's what we like to see... more people being recognized and paid for their talents and abilities.
The Après LIVE balanced approach is at the core of everything we do, including the foundation of all local operations. Each destination has opportunities for local contributors and ambassadors. As year-round locals ourselves we understand the challenges of living in expensive resort communities. Many times teachers, nurses and other valuable local professionals are forced to have two or three jobs to makes ends meat. Often this results in a higher turn-over rate diminishing opportunities to sustain and grow valuable expertise for visitors and locals alike. Après LIVE works to create meaningful income opportunities for local destination contributors and ambassoador, while helping retain valuable community-based expertise year-round.
If you are interrested in finding out more about joining our local teams this may be the opportunity you have been waiting for!
Local Contributors
Après LIVE contributors cover local events and capture original content in their community. The key word here is "local". We recognize the value of having "boots on the ground" in each destination we cover. This enables Après LIVE to provide the most current and acurate information from both locals and vistors, while creating meaningful year-round income opportunities. We compliment this foundation with up-to-the-minute social media integrations and a responsive web presence enabling users to see and share mountain adventures and experiences too.
Après LIVE is founded on a balanced approach, and this includes a balance between DIGITAL and LIVE operations... local and visitor contributions... as well as team members with and without disabilities. It's no secret living in the mountains is expensive and not many working people are getting by with only one job... this includes some degreed professionals too. As locals with disabilities our founders understand those challenges are only amplified for families and individuals with adaptive lifestyles in mountain communities. Everyone should have an opportunity to find meaningful employment and income in line with the cost of living.
The Après LIVE philosophy evolved from experience, and is based upon the flexibility of entrepreneurship instead of limitations of charity or government models. There is a difference between a hand out versus a hand up. We've all heard the expression about the cart in front of the horse... We like to think of people as the horse... and things as the cart. Après LIVE provides franchise like opportunities to help people with disabilities generate meaningful income in a merit based business model. We enable people to make money and build self-esteem by empowering them through adaptive schedules, team support, training and more.
Après LIVE is a powerful digital platform with over 500K organic annual impressions and growing. We create opportunities for local brands and business to target local and visitor audiences, while supporting meaningful opportunities for people in their community. This means local businesses already advertising have the choice to support local owned franchises with their advertising dollars or send that money out of the local community to big city advertising companies. It's important to remember most print and digital media companies may employee locals, but are not locally owned... the vast majority of the profits are headed to corporate headquarters.
Are you proud of your town and your mountain? Do you want to help visitors and locals find out what's happening there year-round? Can you tell stories and take photos? If you answered yes to these questions you could already be a candidate for this opportunity in your local mountain resort community! As a local Après LIVE contributor you can help visitors make the most out of their next adventure in your community... and get paid for it!
Local Ambassadors
Are you looking for a second job with a meaningful income? Would you like to have more control over your schedule? Do you know lots of local businesses? Everyboby has heard the expression "we're all in the relationship business" or "It's not what you know that's important... it's who you know". That may be just as true if not more so in small mountain resort communities. But... what if you could earn a commission thanks to who and what you know? What if you could do it without having to punch a clock? And what if it helped local people with disabilities too? Is that something that would interest you?
Après LIVE believes every resident should have equal opportunity to enjoy the benefits of living in our mountain communities. We also agree entreprenuership is a real world solution to enable meaningful opportunities for local people with and without disabilities. Can you tell if this webpage was built by an individual with a disability? Does a viewer know if a photo was taken by a person with a disability? Does the band know if their deposit was paid by a promoter with a disability? Of course not! But, in a small mountain town everyone will know you're different and will treat you as if you are less capable... too many good people are being overlooked for meaningful opportunities because of labels and assumptions.
The majority of local businesses already spend on local print, radio and web advertising, while others host and sponsor après ski and happy hour entertainment. Après LIVE research and analytics bear out the FACT travelers utilize smart devices more than any local print, app or broadcast media to find shopping, dining, attractions, entertainment and more. Don't take our word for it! The numbers speak for themselves...see the Statistics for yourself. Après LIVE targets and connects mountain travel and lifestyle specific audiences, while creating meaningful opportunities for locals instead of more for big city media and corporations.
Après LIVE local ambassadors have the opportunity to capitalize on their local knowledge and established relationships, while helping create and sustain meaningful opportunities for themselves and their neighbors with disabilities. This is an opportunity originally designed with local teachers, nurses, seasonal businesses and retirees in mind. The goal... to genrate a meaningful income for members of the community for securing advertising and sponsorships. Local advertising sales directly support opportunities for locals, while sponsorships help activate entertainment programs that contribute to local adaptive programs and opportunites
Local ambassadors represent Après LIVE in their local community helping raise awareness, create excitement and sell digital advertising and live event sponsorships. Every ambassadors also has opportunities to represent Après LIVE beyond their local destinations and offerings... and earn the same commissions doing it. This means destination advertising for local restaruants and retail as well as feature and section advertising and event sponsorships for multi-market brands and businesses. These opportunities not only create meaningful income for our ambassadors, but it helps generate additional opportunities to sustain and enhance all of our efforts.
Community Programs
Après LIVE integrates balance into everything we do. The more we empower our audiences and team members the more powerful and valuable Après LIVE content and events become. Understanding the balance between people and profits is one of the most important. To that end we endeavor to manage a network of original and peer-to-peer mountain travel and lifestyle content to generate revenues through advertising sales, LIVE events and entertainment programs while creating meaningful opportunities for locals too. At the same time we provide signature entertainment, advertising and special event programs to generate exposure, build relationships and drive sales for our partners, sponsors and advertisers.
Through our local contributor and ambassador programs Après LIVE strives to create meaningful opportunities for individuals with disabilities, while helping sustain local professionals who live and work in our mountain communities. World-class destinations deserve the best doctors, teachers, nurses and skilled professionals who want to and are willing to make our communities their home too. The hours and nature of their professions sometimes makes it difficult to have a second job and make ends meat. Après LIVE works to create meaningful second incomes for these and other professionals to help increase retention building stronger communities through consistnecy and maintaining local expertise.
Après LIVE was founded by a former Colorado Autism Commissioner and Entertainment Industry professional who suffered from multiple heart conditions. The Après LIVE leadership team also features expertise from a Registered Nurse and a variety of hospitality industry pros who use many of the same local sub-contractors as other promoters when producing concerts and special events. At the same time Après LIVE creates opportunities for talented graphic artists, web designers and more to work from home, while showcasing all their abilities. Together we create, capture and share all kinds of mountain travel, music and lifestyle content and events year-round.
The Après LIVE Difference comes from strategies and tactics based on research and experience. In many instances Après LIVE provides equal or greater value than many establishment advertising and event sponsorship programs. Après LIVE creates opportunities for brands and businesses of all types and sizes to get the same benefits, exposure and value, but make a real and meaningful difference while doing it. Up to 90% of local advertising revenues go directly to sustaining community-based contributors and ambassadors. Our balanced approach also includes something similar at all ticketed concerts and events contributing to the advancement of community adaptive programs.
Inclusion is an important part of our balanced approach. That means working to find ways to include small businesses owned and operated by local entreprenuers, artists, musicians and others with disabilities in our resort communities. From articles to advertising Après LIVE offers opportunities for these local businesses to connect with larger mountain travel, music and lifestyle audiences. It's important to remember not everyone is afforded the same opportunities without understanding people who are willing to accept and adapt to help advance the inclusion of as many people of all abilities as possible.
Contact us about becoming an Official Après LIVE partner, sponsor or advertiser