The Bottom Rail by Verbal Shredwright

Are all these apps really necessary?

Has this ever happened to you? Trying to take a photo, video or download email and getting the dreaded "Storage is Full" alert? Ever wonder how much storage in your phone is being clogged up with an app for this… and an app for that you hardly ever use! And all these apps need permissions to access this and access that… they're loaded with advertisements… and of course apps need to be updated over and over. Is this necessary… is there an easier way to do all this without wasting time, data and storage?

Enter Responsive technology. Responsive websites are designed to "respond to the users device" so from your PC… to your tablet… to your phone… responsive sites are designed to format to your device. Unlike apps which are primarily focused on smart phone and tablet formats. Every time the responsive site is updated users have access to the newest version with out downloading and storing update after update. Plus, responsive websites do not need to access to personal information and other apps on your device to function properly either.

Wifi is usually required by apps or websites in order to avoid using costly data on wireless devices, so that part is pretty a much a wash between app and websites. But responsive websites live on the internet where apps live on the users phone. The newest version is always accessible via a responsive website at the brands dot com web address 24/7365, and does everything their app does without downloading the app or its updates.

Each day more and more brands and businesses are coming to the conclusion having a responsive website performs all the same tasks their app does. Ultimately, businesses are always looking to technologies to help manage costs and generate revenue. Therefore, its likely more and more businesses will continue the trend of eliminating the added and unnecessary expenditure and limitations of apps, while new brands and businesses will not even have a need for an app at all.